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Formed in 1784, Viyella is one of the UK's oldest clothing manufacturers. It is a name underpinned by ideals of function and form, as well as a deeply ingrained appreciation for classic tailoring and exquisitely crafted fabrics designed to last. The name Viyella is based on the unusually named valley, Via Gellia, in the English midlands where the original textile factory was built.
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The first ready-made garments using Viyella were shirts and nightgowns, and soon came dresses, slips and other clothing, much of it produced under franchise arrangements using the Viyella trademark. It was also made into sheets, and at one time Viyella yarn was available for home knitting.
It became the first and biggest cloth brand by the middle of the nineteenth century and has been available in South Africa for over a century. Synonymous with fine shirting, the brand has evolved to a complete lifestyle collection.
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In 2009, the label was bought out by the Austin Reed Group, and echoes the same unrivalled craftsmanship and tailoring as found in the famous menswear label. Classic, understated and elegant without exception, every collection is designed to satisfy the needs and tastes of the Viyella man, whatever the occasion. |
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