- A natural lifestytle fusion of excessive individualism
- A Visionary chemistry for the integtrity of style
- A formula for unique independent design

THE CUSTOMER: The up-market discerning woman who understands the concept ‘lux leisure’, dressing it up or down depending on the occasion. She needs to feel comfortable yet still likes to be noticed. She wants to have an essence of fashion without being an advert for the latest trends. She is comfortable with her femininity and sex appeal. Her look must represent her own individuality rather than represent a marketed brand. She will remain loyal to JENJA as it represents who she is and not her representing the brand. She likes natural fabrics and interesting applications. She likes to mix old favorites with new season buys. Her wardrobe must last so she will invest in excellent quality fabrics and fine workmanship. The age group extends from young to old. It offers a concept of a luxury leisure lifestyle.

THE FABRICS & TREATMENTS: Luxury imported natural fabrics that are treated in ways to enhance the look and feel of the garment. Just looking at the garment makes you want to wear it. Jenja makes use of:
Laundered linen
Laundered silk
Laundered cottons
Laundered denims
Bamboo
Hemp
Cupro