Vision

Pursuing our quest to design the amazing men's and women's accessories, ICON BRAND has honed it's design language and expanded operations across the globe to today be considered one of the leading youth fashion inspired accessories brands. With a vision of "premium accessories authentically crafted to create an individual style", ICON BRAND collections reflect our obsession for quality, our attitude to life and our desire to carve out a quid while having a laugh and a beer along the way.

History

The year was 1977, the sun was blazing, and the surf was pumping. Perched on Australia's most easterly point at Byron Bay, and with our studio hidden in the back of a garage, we designed men's jewellery for the friends and foe alike. But this was only the beginning. In the 80's we invested in machinery and began hand crafting designs into rubber moulds to create metal castings & pendants giving our design language a more polished and industrial feel. As quick as we could produce these new designs, they were flying off retailer's shelves.

Products

ICON BRAND JEWELLERY has become a benchmark for youth and fashion inspired jewellery. We create collections that are vintage in feel through meticulous hand oxidizing, wash treatments & distressing processes so that the product arrive 'Destroyed for Comfort'. Mixed materials, found objects, attention to detail and raw masculine appeal are all traits that define ICON BRAND jewellery.

ICON BRAND TRICK WALLETS - a design that holds cash & cards with no internal zips or pocket, secured purely by elastic taping. Not satisfied with the Henry Ford philosophy of wallets (any colour as long as it's black) we pioneered the heat transfer of images onto wallet blocks with our graphic inspiration taken from our travels and our love of music.

Keeping true to our roots, ICON BRAND HEADWEAR reflects our passion for design executed obsessively through product. From the traditions of a bygone era - upper class to working class, traveller & aristocrat, orphan & paper-boy - our headwear collections draw not only on these signature styles, but on the workmanship that went into each piece. Form fabric & stitching, to badging & finishing, Icon Brand headwear best encapsulates our design philosophy of "something found, not something bought".

Today

With offices in Australia, the United Kingdom, United States and South Africa, ICON BRAND is now distributed and worn by young people all over the globe. Our relentless goal is to take the ultimate in vintage & distressed materials and create products that redefine 'premium youth fashion accessories'.

See Mink Pink brand for Womenswear

See St Golliath brand for Menswear