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HOC creates awareness within a select and evolved group of people always seeking value and meaning. HOC is a unisex brand directed at equality amongst gender without compromise to sexuality and individuality. Designs have a presence of 'man meets woman' but remains true to both.
HOC is a celebration of love, life and individuality.
Hoc is a multitude of characters that make up the best in all of us.
In most people these qualities exist passively and could reside forever beneath a surface of self realization. The need to trigger these characteristics exists strongly within most, just in different stages of imbedded-ness. Cognizance of this feat requires passion, courage and confidence. These characteristics can all loose direction in the path of life but the fundamental need to be the best of who we are in this life remains with us forever.
The world of HOC provides a platform of motivation for people to step from behind the curtain. To super confident personalities it is a flagship to boast attributes. HOC is a new beginning to a lifestyle enriched in a depth of self-awareness.
HOC facilitates the streamlining of gender orientation and role playing taking place in both the work place and personal sector of life. The demand on men to be more sensitive and on women to be more assertive underlines a need on both genders' natural instinct for survival.
Self-awareness and acceptance of who she is, makes her an admirable ally or a formidable foe. She shoulders responsibility like a second skin and makes it appear effortless. Her sensuality is her cover and she plays it like her trump card. Life must be challenging and she sets her heights.
Ruling over all pettiness she straightens out priorities. Totally image conscious, she wraps herself within this necessary fiction to confront her self-created demons.
Life in a man's world is a surety, and she purposely walks her path without
wavering her femininity:
"As she looks into your eyes, she dares you; she dares anyone courageous enough to enter and delve into the inner sanctity of her soul and to discover the roller-coaster of her multi faceted persona.
HOC is the key to her soul...
She is so very aware of her sensuality that she can be sensitive to her own touch. She is beautiful and all woman. Determined yet accepting; intelligent yet trusting; assertive yet inert; liberal yet conservative; daring but subtlety suggestive. Leader of her destiny, she is beautiful and sensual with a grace that is uniquely hers. A star to her own style...
CAPTION:
"She bites gently on her lower lip as if spellbound by the scene unfolding before her. She tastes her lips wet by her tongue, as her fingers, sensitive to her own touch, reach up and curl around her hair". "As yet another challenge engulfs her...her soul cries to be discovered, loved and made to feel like a woman just one more time".
Our shirts have been carefully shaped to fit like a second skin. Our creations are bold but subtle. Our lines are masculine but all of woman. The essence of HOC can only be experienced once the garment has been fitted and worn. Our designs are uniquely HOC.
"Soul of a woman anima di una donna". |
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| In the HOC RANGE: |
| LADIESWEAR |
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