The first pair of Havaianas was born in 1962 and was inspired by the Zori, a typical Japanese sandal made of fabric straps and rice straw soles. It is for this reason that the sole of all Havaianas have a textured rice pattern, one of its many unmistakable features.
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Much later, in 1990, the Havaianas phenomenon took full flight with many hot celebrities like Malu Mader and Luana Piovani showing their approval for the footwear by wearing them on TV. The colour explosion and fun images used to market the brand helped establish the brand as very upbeat and fun, qualities still very apparent today.
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Today, Havaianas flip-flops are regarded as truly the best rubber flip-flops in the world. The ultra-high quality of Havaianas is due to a top secret rubber recipe that makes the flip-flops as soft as marshmallows.
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While there are many copy-cats in the marketplace, Havaianas fans know there is no substitute for authentic comfort and style. Havaianas are continuously showcased on fashion show runways around the world and can often be spotted at some of the world's highest caliber events.
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| An affordable luxury since 1962, every pair is still lovingly designed and manufactured in Brazil – offering hundreds of unique colors and patterns to fit your every style and need! |
