Real, beautiful, wearable, covetable
It's lingerie for all the women we are

Bendons successful relationship and licensing agreement with Elle Macpherson was established in 1989, and now Elle Macpherson is one of the worlds’ most famous lingerie brands. Elle Macpherson was launched in to the UK in 2001, with a guerilla marketing campaign, and EMI became the #1 fashion brand in Selfridges. EMI was launched into the US market in 2005, with the world’s hugest billboard creating much controversy. Her marketing has often created eye catching and inspiring commentary with a long lasting positive memory of experiencing Elle Macpherson Intimates.

 
The Elle Macpherson Intimates Brand bridges the gap between the High Street and Designer, offering fashion forward, innovative design that is highly wearable and affordable. Elle Macpherson is the  personality and spirit of the brand bringing her unique style aesthetic, creativity and limitless energy to all aspects of the marketing and design. Women love the easy-chic, luxury pieces that reflect the lifestyle of Elle Macpherson.