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Aubade, a premium lingerie brand, is a symbol of French elegance and refinement, with an established history of technical innovation, discovery, a willingness to be daring and the promotion of the idea of initiating the true metamorphoses of the female physique.
The brand’s highly innovative approach in the 60's started a mini-revolution, at a time when lingerie was first envisaged as a functional product.
Aubade was the first brand to address the lingerie as a product of pleasure for oneself and for another, the secret accomplice and refined the concept of eternal femininity. Aubade’s daring marketing attempts also supported the evolution of the complex, but playful relationship between men and women over the past fifty years.
The 90’s marked a milestone for the brand, with the launch of the advertising saga of ‘Lessons of Seduction’: Become a master of seduction, since women have fun teasing men by hitting them with naughty advice of very mischievous nature – Accomplices and lovers, men and women play together in a sweet game of seduction.
In essence, Aubade is a celebration of femininity and the female’s ultimate power, namely seduction. Inspired by courtly love, the choice of the name Aubade itself suggests the seduction game. |
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| IN THE Aubade RANGE: |
| INTIMATEWEAR |
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