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Apple Bottoms is a fashion lifestyle brand that caters to trendsetting women of all shapes and sizes.
In August 2003 Nelly (International multi platinum artist), alongside Yomi Martin and Ian Kelly, created their Apple Bottoms "Dream Team" which kicked off a nationwide model search for the "Apple Bottoms Girl," which was televised on VH1. The popularity of the jeans was so enormous that they sold out completely within two weeks. Exposure from the search garnered national media attention, resulting in a more diverse client base and extensive growth for the brand.
Celebrating and liberating the natural curves of a woman's body is Apple Bottoms' supreme mission. Nelly describes the intent behind the design by explaining that "A woman should not try to fit the clothes; the clothes should fit the woman!”
With this central focus in mind, Nelly’s creative team of designers craft the perfect fit for different silhouettes that accentuate the curves of all women. This is done in an extremely intricate way, resulting in a clothing range attesting of a deep understanding of the natural female physique.
Nelly is personally involved in the process to ensure that the designs enhance the beauty of each woman who wears them and that each item of clothing stays true to the distinct style and look of the brand. |
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